Planning, organization and support tools

We use services, platforms and software from other providers  (hereinafter referred to as "Third Party Providers") for organizational purposes,

Administration, planning and provision of our services. In selecting  of the third-party providers and their services, we observe the legal requirements.

In this context, personal data can be processed and referred to  Third-party servers are stored. Various data can be

be affected, which we process in accordance with this data protection declaration. to  In particular, master data and contact data of the users,

Data on transactions, contracts, other processes and their content belong.

Unless users in the context of communication, of business or other  Relationships with us on the third parties or their software or platforms

referenced, the third-party providers can access usage data and metadata  security purposes, for service optimization or for marketing purposes

process. We therefore ask you to read the data protection notices of the respective  Third-party providers to consider.

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Notes on legal bases: If we ask users for their consent to  ask for the use of third-party providers is the legal basis for processing

data consent. Furthermore, their use can be part of our  (Pre)contractual services, provided that the use of the third party in this

framework has been agreed. Otherwise, the data will be based on users  our legitimate interests (ie interest in efficient, economic and

recipient-friendly services). In this context  we would also like to refer you to the information on the use of cookies in this

refer to the data protection declaration.

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- Processed data types: Inventory data (e.g. names, addresses),  Contact data (e.g. e-mail, telephone numbers), content data (e.g  Text input, photographs, videos), usage data (e.g. websites visited,  interest in content, access times), meta/communication data (e.g  device information, IP addresses).

- Affected persons: communication partners, users (e.g  Website visitors, users of online services).

- Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR),  Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.  GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

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deletion of data

The data processed by us are processed in accordance with the legal requirements  deleted as soon as their consent to processing is revoked

or other permissions are no longer applicable (e.g. if the purpose of the processing  of this data has been omitted or is not required for the purpose).

Unless the data are deleted because they are for others and by law  permissible purposes, their processing is limited to these purposes

limited. This means that the data will be blocked and not used for other purposes  processed. This applies, for example, to data from commercial or tax law

reasons must be kept or their storage to assert,  exercise or defense of legal claims or to protect rights

another natural or legal person is required.

Further information on the deletion of personal data can also be found in  Within the framework of the individual data protection notices of this data protection declaration.

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Modification and updating of  Data protection

We ask you to regularly check the content of our data protection declaration  to inform. We will adapt the data protection declaration as soon as the changes to the

data processing carried out by us make this necessary. we  inform you as soon as the changes require your part to cooperate

(e.g. consent) or other individual notification required  will.

If we provide addresses and contact information of  specify companies and organizations, please note that the 

Addresses may change over time and ask for the details above  to check contact.

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Rights of data subjects

As a data subject, you are entitled to various rights under the GDPR  in particular from Articles 15 to 21 GDPR:  

Right to object: You have the right, for reasons arising out  Your particular situation arises at any time against the processing  of the personal data concerning you, which is based on Art.  6 Paragraph 1 lit. e or f GDPR to file an objection; this applies  also for profiling based on these provisions. Will the  Personal data concerning you processed in order to  You have the right to engage in direct mail at any time  Objection to the processing of data concerning you  personal data for the purpose of such advertising  to insert this also applies to profiling, insofar as it is associated with such  direct mail related.

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- Right of revocation in the case of consent: You have the right to revoke consent  revoke consent at any time.

- Right to information: You have the right to obtain confirmation of this  request whether the data in question is being processed and for information about  this data as well as further information and a copy of the data  according to the legal requirements.

- Right to rectification: you have according to the legal  Specifications the right to have the data concerning you completed or  to request the correction of inaccurate data concerning you.

- Right to erasure and restriction of processing: you have  in accordance with the legal requirements, the right to demand that

she  relevant data will be deleted immediately, or alternatively after  A restriction of processing in accordance with the legal requirements  the

to request data.

- Right to data portability: you have the right to data concerning you  Data that you have provided to us in accordance with the statutory  Specifications in a structured, common and machine-readable format  to receive or to transmit them to another person in charge  demand.

- Complaint to the supervisory authority: You also have the right in accordance with the  legal requirements, the right to a supervisory authority, in particular in 

the Member State of your habitual residence, your place of work  or the location of the alleged infringement if you

consider that the processing concerns you  personal data violates the GDPR.

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definitions of terms

This section provides an overview of the in this  Terms used in the data protection declaration. Many of the terms are dem  Taken from the law and defined above all in Art. 4 GDPR. The legal ones  Definitions are binding. The following explanations are intended to counter this  all for understanding. The terms are sorted alphabetically.

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- Affiliate tracking: Become part of affiliate tracking  Links that allow the linking websites to take users to websites

refer to product or other offers, logged. The operators  the respective linking websites may receive a commission if

Users follow these so-called affiliate links and then the  Take advantage of offers (e.g. buy goods or use services

to take). This requires the providers to be able to track  whether users who are interested in certain offers then use them

at the instigation of the affiliate links. So it's for them  Functionality of affiliate links required that they be specific

Values are added that become part of the link or  otherwise stored, e.g. in a cookie. To the values  include in particular the source website (referrer), the time, a  Online identifier of the operator of the website on which the affiliate link is located  located, an online ID of the respective offer, an online ID  of the user as well as tracking-specific values, such as, e.g  Advertising media ID, partner ID and categorizations.

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- Visit action evaluation: "Visit action evaluation" (English  "Conversion Tracking") refers to a process with which the effectiveness  can be determined by marketing measures. This is usually the case  a cookie on users' devices within the websites on which  the marketing measures take place, saved and then again on the  Target webpage retrieved. For example, we can understand whether the

ads we placed on other websites were successful).

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- IP masking: "IP masking” refers to a method in which the  last octet, ie the last two digits of an IP address, is deleted,  so that the IP address no longer uniquely identifies a person  can serve. Therefore, IP masking is a means of pseudonymizing  Processing methods, in particular in online marketing.

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- Interest-Based and Behavioral Marketing: From  Interest and/or behavioral marketing is when  potential interests of users in ads and other content  be predetermined as precisely as possible. This is done based on information about  their previous behavior (e.g. visiting certain websites and staying  on these, purchasing behavior or interaction with other users) contained in  stored in a so-called profile. For these purposes, in  Usually cookies are used.

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- Personal data: "Personal data" is all  Information relating to an identified or identifiable natural  person (hereinafter "data subject"); as identifiable  a natural person considered, directly or indirectly, in particular  by assignment to an identifier such as a name, to a  identification number, to location data, to an online identifier (e.g. cookie) or  can be identified for one or more special characteristics,  the expression of the physical, physiological, genetic, psychological,  economic, cultural or social identity of that natural person

are.

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- Profiling: "Profiling" is defined as any type of automated processing  of personal data, which consists in the fact that these  personal information is used to provide certain personal information  Aspects relating to a natural person (depending on the nature of the  Profiling includes information about age, gender,  Location data and movement data, interaction with websites and their  content, shopping behavior, social interactions with other people).  to analyse, evaluate or to predict (e.g. the interests in  certain content or products, click behavior on a website  or whereabouts). Cookies are often used for profiling purposes  and web beacons are used.

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- Reach measurement: Reach measurement (also known as web analytics  referred to) is used to evaluate the flow of visitors to an online offer

and may affect the behavior or interests of visitors to certain  Information, such as content of websites include. With the help of  Reach analysis can, for example, identify the website owner at what time  Visitors visit your website and what content they are browsing  interested. This enables them, for example, to better adapt the website content to the  adapt to the needs of their visitors. For range analysis purposes  Pseudonymous cookies and web beacons are often used to  to recognize recurring visitors and thus to carry out more precise analyses  to receive use of an online offer.

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- Remarketing: We speak of "remarketing" or "retargeting" when  For example, for advertising purposes, it is noted which products a user is interested in  on a website to the user on other websites  to remember these products, e.g. in advertisements.

- Tracking: One speaks of "tracking" when the behavior of users  can be traced across several online offers. in the  As a rule, with regard to the online offers used, behavioral and  Interest information in cookies or on servers of the providers of the  tracking technologies (so-called profiling). These  Information can be used afterwards eg to the users  Display advertisements likely to be of their interest  correspond.

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- Responsible: As "responsible" the natural or  legal person, authority, agency or other body acting alone or  together with others about the purposes and means of processing

personal data decides designated.

- Processing: "Processing" is any automated with or without assistance  Procedure performed operation or any such series of operations in  connection with personal data. The term goes far and wide  covers practically every handling of data, be it collection,  Evaluate, save, transmit or delete.

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